The House of Cannabis, also known as THC NYC, is New York City’s groundbreaking weed museum that opened its doors to the public in Soho on Friday, April 7th. The museum, a first of its kind at this scale, spans four stories and occupies 25,000 square feet at 427 Broadway. It is designed to offer a captivating, immersive experience for cannabis enthusiasts and non-smokers alike. With adult tickets priced at $45, the museum guarantees a rich experience that combines art, science, and social justice issues related to cannabis prosecution.
The founders of THC NYC, Marcelle and Robert Frey, envisioned a space that would merge various aspects of cannabis culture, such as music, art, and social reform, and create a sense of connectivity and community. Marcelle Frey, in conversation with Time Out, emphasized the importance of telling the narrative of cannabis in a manner that is both elevated and true to its impact on human culture throughout the years.
The museum’s creative team, led by Creative Director Dan Kough, meticulously planned and executed every detail of the space, ensuring that no corner, hallway, or staircase was left untouched. As you enter THC NYC, you’ll be greeted by the Disorientation Room, a fitting introduction to the museum that sets the stage for an unforgettable journey. Complete with funhouse mirrors and green lighting, the Disorientation Room offers a glimpse into cannabis culture through a video featuring iconic figures like Snoop Dogg and Martha Stewart. The film not only celebrates cannabis culture but also highlights the War on Drugs, laying the foundation for the educational component of the experience.
As you continue through the museum, you’ll encounter The Euphorium, a musical adventure that invites visitors to sit or lay on a massive spinning record while listening to iconic tracks from The Doors to Santana. The room’s impressive light show and hazy atmosphere create a nostalgic, adult merry-go-round experience.
Another exhibit within the museum, focuses on exploring social justice issues. In partnership with the Drug Policy Alliance, the museum showcases real stories of New Yorkers who have been disproportionately affected by cannabis punishment, particularly people of color. The Forum provides a call to action for visitors to get involved in advocacy efforts.
A rotating art show, highlights artists and creators at the intersection of cannabis culture and art. With exhibits like The Art of Sneakers, visitors can appreciate the artistic fusion of cannabis and mainstream culture.
New York City’s first urban grow site, immerses visitors in the world of cannabis cultivation. From mother plants and clones to the propagation and the flowering phase, The Grow offers a comprehensive look at the entire growth process.
In The Microverse
Photographer Chris Romaine of Kandid Kush presents a macro photography show that captures the intricate beauty of the cannabis plant. The stunning, almost alien-like images are displayed on glittering silver walls, creating a visually captivating experience.
Focuses on the aromatic aspects of cannabis, showcasing the concept of terpene aromatics. Visitors can indulge in various scents associated with sensations like lust, laughter, energy, sleep, creativity, and calm. Accompanied by ambient music, videos, and colorful designs, the experience offers a multisensory journey into the world of cannabis.
In Seed to Soul
Rapper Curren$y’s original poem for the museum is projected along the floor of a hollow space. As visitors enter, their body’s reflection appears on the wall, with the poem’s words filling their silhouette.
A brainwave video installation, poses the question: “Is it possible to feel high without being high?” Visual artist Benjamin Gordon tracked his brainwaves while smoking weed and translated the patterns into an immersive 10-minute video experience, providing a glimpse into the sensations of being high without actually consuming cannabis.
Apart from the main exhibits, THC NYC also features The Spot, a room dedicated to classes, talks, and entertainment, a fourth-floor lounge, and a first-floor retail space complete with glass blowing, a cafe, and apparel.
With such a diverse array of experiences, exhibits, and educational opportunities, Marcelle Frey hopes that THC NYC will become a must-visit destination on everyone’s bucket list, providing a comprehensive and engaging exploration of the multifaceted world of cannabis culture.